Monday, April 20, 2009

Games help mitigate tough quarter for Hasbro

The bottom line from Hasbro's earning conference call today was that the board games and puzzles category was a bright spot, showing a 2 percent increase in revenues in a time when all other sectors showed a decline, which the company blamed on the overall economic situation.

The company plans to keep boosting its Hasbro Family Game Night promotion over the summer, expecting the economy to keep people home more.

In other game significant news, Hasbro and Marvel have extended their marketing agreement until 2017.

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