Thursday, October 29, 2009

Looney Labs casts its first stoner

In an interesting development, Looney Labs, best known for its loopy card game Fluxx and the various Pyramid games has started a whole new game company to market adult-themed games. Turns out Andy Looney (yeah, really his name) is a marijuana legalization activist, as well as game designer but felt that there was a growing conflict between his light-hearted Looney Labs line of game products (like Family Fluxx) and his activism on the marijuana issue. So he decided a clean break was in order, hence the new imprint Fully Baked Ideas.

The initial product for the new line is a new edition of Stoner Fluxx, which is, naturally, a pot-themed version of Fluxx. Stoner Fluxx is being removed from the main Looney Labs line and won't be mentioned on its Web site or catalog.

Given how crazy a Fluxx game is anyway, it might very well be even more amusing to try playing it while stoned. Looney reports they're working on a drinking-themed version of Fluxx as well, although I suspect more than a few game groups play an alcohol-enhanced version on their own anyway.

(Optional explanation -0- skip if you know how to play Fluxx) Fluxx is a card game of ever-changing rules. The game starts with just two rules: Draw a card and then play a card. But new rules can be played that change those rules or add to them. Some cards are Actions that allow you to do certain bonus things. Other cards are Keepers, which are played in front of the player and other cards are Goals, which specify the current winning conditions -- which usually involve having particular Keepers in play. A (usually) bad kind of card is a Creeper (a sort of anti-Keeper), which prevents a player from winning -- unless a Goal says otherwise! It' s all gloriously chaotic and occasionally confusing, but a lot of fun.

It will be interesting to see how this initiative pans out, but I think there's a growing sense among the public that the so-called war on drugs has been an irredeemable failure and medical-use marijuana has increasing support as well. This may be an issue of, er, growing relevance in the future.

1 comment:

  1. Hello,

    I am the Sales & Marketing Director for Looney Labs and Fully Baked Ideas. Thank you for writing this article!

    Would you like to review the game? If so, please email the contact name and address to and we'll send you an advance copy!

    In the meantime,would you be willing to change the title of the article? We are trying to create a bit more separation between Looney Labs and Fully Baked Ideas.

    It is fine to mention that Fully Baked Ideas is an imprint of Looney Labs, but we ask that you also explain that we created Fully Baked Ideas to make sure children are not exposed to mature themes on our family games website.

    Thank you, Jessica Blair