Politico reports the Republicans are trying to rebrand their "scuffed" image but cant decide on a message, They really are sounding more like Democrats.
I'll admit the GOP has a problem. Right now their brand stands for supporting torture, protecting wealthy interests, expressing disdain for gays, blacks, immigrants (especially, but not only illegal ones) war, more war, executive branch excess and extreme secrecy. Oh yes, and a complete disregard for competent governance, so long as party loyalty is steadfast.
Unfortunately for the Republicans, its hard to rebrand yourself when the image of the old brand is so solidly based on actual facts. It's rather like a fast food franchise trying to rebrand itself as a five-star premium restaurant.